by William Rossi

This 322-page book takes an in-depth look at the opportunities available in shoe retailing. Some of the topics included are the history of American shoe retailing, store operations, inventory, advertising and promotions, buying and budgets, customer relations, and product and vendor relations. This will provide much needed information for a new start up retail store, and will foster new ideas for the existing operation. $60.00

by William Rossi

Over 4000 terms are defined in this extensive dictionary. From components, manufacturing, retailing, fitting, foot anatomy and much, much more $90.00

by William Rossi and Ross Tenant

The comprehensive, authoritative training manual on the professional level of shoe fitting. (160-page hardcover book with 227 illustration.) $55.00

by Karl C. Adrian

Designed to give aspiring Last Model Makers, Shoe Pattern Engineers, shoe designer/stylists, product managers, etc., a step-by-step procedure that will help them to excel in their field. Schal comparisons—sizing and grading information—basic pattern layout and bottom pattern standards are all presented to widen the horizon of every person seriously involved in any facet of the footwear industry, including retail and catalog houses. Much of the information compiled has been proprietary and has never been published. (softcover book) $75.00

"When the Shoe Fits Seminar"

by The National Shoe Retailer Association

PURPOSE

Everyone on the selling floor knows that today's customer expects personal service and good product value. For the shoe salesperson, knowing how to fit shoes properly is the foundation of customer service. Make customer service the hallmark of your store by giving your employees the skills they need to keep your customers coming back. Employee training is an investment in your own reputation: It tells employees they have a future with you, and it tells your customers they're worth special effort.

TOPICS

• Basic Foot Anatomy & Biomechics
• Foot Measurement
• Foot Evaluation
• Worn Shoe Evaluation
• Shoe Sizes
• Shoe Selection
• Testing for Fit
• Achieving Better Fit
• Fitting Children's Footwear
• Fitting the Special Foot